1 October 2010

Welcome Better Homes and Gardens Real Estate Mason-McDuffie

It has been a busy week for all of us at Better Homes and Gardens Real Estate. Many of us are enjoying sunny Northern California weather and meeting all our new friends at Better Homes and Gardens Real Estate Mason-McDuffie. It has been a thrill and an honor to be a part of this extraordinary announcement and work side by side with all the amazing people who made this all happen.

The big announcement happened on Wednesday. Check out the video to see all the excitement.

Below is a copy of the official press release.

Better Homes and Gardens Real Estate Announces Largest New Franchise Affiliation in Brand’s History

Powerhouse Brokerage Firm in California and Nevada Brings $2.8 Billion in Annual Sales, 1,900 Sales Professionals to Fast-Growing Brand; Will Operate as Better Homes and Gardens Real Estate Mason-McDuffie

PARSIPPANY, N.J. and PLEASANTON, Calif., (September 29, 2010)– Better Homes and Gardens Real Estate LLC today announced that Pleasanton-based Mason-McDuffie Real Estate, Inc. has joined its national franchise network. Originally founded in 1887, Mason-McDuffie signed a long-term, strategic franchise agreement with Better Homes and Gardens® Real Estate and will now operate as Better Homes and Gardens Real Estate Mason-McDuffie, serving the Northern California and western Nevada markets. The company remains independently owned and operated.

With sales volume of $2.8 billion in 2009, the firm ranked among the Top 20 real estate brokerages nationally according to REAL Trends, and also handled over 7,600 real estate transaction sides, which ranked among the Top 50 nationally. The company also was ranked No. 1 in sales in the San Francisco East Bay market. For the past 13 years, Mason-McDuffie Real Estate did business as Prudential California Realty and Prudential Nevada Realty.

“Over the past 24 months, we have proudly announced a number of significant franchise affiliates in key markets, and this affiliation marks the largest franchisee ever to join the Better Homes and Gardens Real Estate brand, as well as the largest in Realogy history,” said Sherry Chris, President and CEO of Better Homes and Gardens Real Estate. Realogy Corporation, a global leader in real estate and relocation services, is the parent company of Better Homes and Gardens Real Estate LLC.

“We are thrilled to enter the San Francisco Bay Area, Sacramento and surrounding Northern California markets as well as the Reno-Sparks markets in Nevada with such a well-established and highly regarded company,” added Chris. “The synergies between Mason-McDuffie’s commitment to innovation and our brand’s reputation for cultivating next-generation brokers are clear, and we are pleased to welcome the entire team to our Better Homes and Gardens Real Estate network.”

Mason-McDuffie’s Chairman of the Board Ed Krafchow and Co-CEO Frank Richards bring 1,900 real estate sales professionals and 36 offices to the Better Homes and Gardens Real Estate network, which now has expanded to approximately 7,000 sales professionals and 180 offices across 20 states. Known in the industry for its innovative adoption of technology, Mason-McDuffie will be able to capitalize on the next-generation broker tools and digital strategies provided by Better Homes and Gardens Real Estate.

“We have a strong legacy as Mason-McDuffie that dates back more than 120 years, and we are taking the company to the next level through our alliance with Better Homes and Gardens Real Estate because of our opportunity to strategically grow our company in California, Nevada and beyond,” said Krafchow.

“Better Homes and Gardens Real Estate is a fresh, innovative lifestyle brand that is the real estate brand of the future,” said Richards.  “It provides us with a significant upgrade in technology and marketing services, and gives us the tools we need to speak to today’s consumer,” he added.

By incorporating proprietary elements such as PinPoint, a direct marketing platform that leverages a database of more than 85 million consumer contacts, Better Homes and Gardens Real Estate Mason-McDuffie will build upon its reputation for serving clients in the ways preferred by today’s demanding lifestyles – increasingly mobile and online. PinPoint’s consumer database is owned by Meredith Corporation, the licensor of the Better Homes and Gardens brand.

In conjunction with this announcement, Better Homes and Gardens Real Estate Mason-McDuffie was appointed as a principal member of the Cartus Broker Network, the nation’s leading real estate referral network that serves the clients and customers of Cartus Corporation. A subsidiary of Realogy, Cartus is the premier provider of global employee relocation solutions serving the corporate, government and affinity markets.

In Northern California, Better Homes and Gardens Real Estate Mason-McDuffie serves the following counties: Alameda, Contra Costa, Solano, Napa, Lake, Sonoma, San Francisco, San Mateo, Santa Clara, Sacramento, El Dorado, and Placer. In Nevada, the company serves Washoe, Carson City, Storey, Lyon, Churchill, and Douglas counties.

3 thoughts on “Welcome Better Homes and Gardens Real Estate Mason-McDuffie

  1. Hi;

    I am Robert Brickell’s oldest daughter writing you!

    I & my whole family is relieved that Mason McDuffie Co. is ‘noticed’ again: the company should not have disappeared!!!!!

    My Dad worked too hard over his 18 years as General Sales Manager at the Berkeley, CA office to have the company go away like it did!!!!!!!!!! They didn’t deserve to get treated like that!!!!!!!!

    Dad started working for Mason McDuffie Co. in 1950 I was born in 1953–we lived at 6409 Thornhill Dr. Oakland, CA in Feb. 1953 from the Paul Roemers (friends & my sister’ Godparents). We paid $14,000.00 for it & assumed the G.I. loan that .

    Paul had on the house. That meant that Dad didn’t have to use his G.I. loan (Veterans only allowed one time to borrow from the Govt. for a house) so if we needed a loan for another house later it was still available to Dad.

    We lived in that house until Nov. 1955 when we moved to 6406 Colton Blvd..

    By ’58 moved to Templr Place, stayed there through Nov. ’70, moved to Piedmont, CA—on 6/9/74, met Bill Appelt at my girlfriends in oakland, ca—married him on 12/6/75 in oakland, ca.

    I know this is long, sorry for boring you (if I did)

    Dad is 84 now, has dementia (not alzheimers, though)

    Lynda Brickell Appelt

  2. I had always wondered how your Dad was doing. I used to work in the Kensington office in 1987, when I was 19 yrs old. Your Dad fired me. No hard feelings though, he was straight to the point. My sales were horrible! Nevertheless, I always admiried your Dad's hard work. I recall inviting him to my wedding (August 19) but he responded that one of his daughters was getting married on that day. He was kind enough to send me a card though. I also recall watching your Dad and Roberta dance at one of the company X-mas parties. It was very inspiring to see such a happy couple. By the way, your Dad was smooth on the dance floor! After my departure, I obtained my broker's license in 1991 at age 22 and went out on my own – where I've been ever since. I guess I never wanted to get fired again 🙂 I too am glad the Mason-McDuffie name returned and hope that it continues for many years to come.
    Kind Regards,

    Ray Robinson

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