Successful real estate agents don’t just have any real estate website. They have websites that are packed with high-quality content, user-friendly features, and visually pleasing platforms that are optimized for search. The key is to know your audience; know who is visiting your website, why they are visiting your site, and what influences have brought them there. With all these items considered, you can implement the following tactics to reach more consumers with your real estate website:
Provide New Information to Bring Consumers Back
A real estate website does no justice if it does not provide useful information that all clients—past, present, and potential—can utilize. For example, if your website just shows listings for sale, once you make the sale, your website will become useless to a home-buyer. This is why incorporating a blog section or additional content on your real estate website is important. Depending on your audience or niche, you may want to give your clients information such as community advice, housing market trends, or home-selling tricks. Doing so will keep people coming back for more information.
Encourage Interaction and Build Connections
Although people may now be using your real estate website as an excellent resource for information, that doesn’t necessarily mean you will be making connections with site visitors automatically. Your website needs to have communication options that allow you to reach out to your clients and allows them to easily contact you, whether through email, mobile, private messaging, or social media channels.
Make Your Content Shareable
If you’re providing valuable, high-quality content, your audience will likely want to share it with others. If this option isn’t easily available, visitors won’t forward it on to their friends and family, which could mean missing out on potential clients. Make sure your website has sharable options, such as quick-click buttons that post your content to visitors’ social media pages or allows them to forward it to a friend via email.
Take Advantage of SEO for Real Estate Agents
SEO is the process of using keywords (in website copy, from headers to blog post text) to reach your target audience. Doing so allows your website to appear higher in the search engine result pages, which encourages more clicks and traffic to your real estate website. Do a search on Google AdWords for keywords that are highly searched within your area, and incorporate them into your content. Consider using Google advertising options, such as buying keywords in pay per click (PPC) campaigns and get your website seen by more consumers in their searches. As you likely have experienced yourself, websites that don’t appear on the first page of search results are often forgotten or never even seen in the first place. Take advantage of highly trafficked keywords and advertising options if possible to rank as highly as you can.
Once you have implemented these tactics to reach more consumers with your real estate website, start measuring the activity on your website with an analytics tool, like Google Analytics. Doing so allows you to readjust your content to suit the needs of people already interested in your services. Your online marketing tactics must constantly evolve with the times in order to reach the highest amount of consumers.